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Integrations

bKlug + Tray

bKlug syncs Tray store data into WhatsApp so customers can search products, confirm stock, receive recommendations, and complete checkout through a cart link.

Products, stock, and checkout stay in Tray. bKlug brings the buying path into WhatsApp.

Live productsSynced stockConnected checkout
Install integration

Active integration

bKlug
Tray

Let customers chat with your Tray store inside WhatsApp.

Products synced
Stock updated
Orders connected
bKlugTray

the buying journey happens inside the chat

Tray stays the source of truth. bKlug brings search, choice, and payment into WhatsApp.

search

Search step in a WhatsApp buying journey

The shopper asks in WhatsApp.

choose

Choose step in a WhatsApp buying journey

bKlug answers with store data.

checkout.

Checkout step in a WhatsApp buying journey

Payment starts from the chat.

Next step

Connect your Tray store to WhatsApp commerce.

Products, stock, and checkout stay in your store. bKlug brings the buying path into WhatsApp.

30 min

Average setup once store access is ready.

No script

Nothing is installed on the storefront. The conversation runs in WhatsApp.

Live data

Products, prices, and stock come from Tray.

One checkout

The shopper reaches payment from the conversation.

How it works

From Tray to WhatsApp in three steps.

  1. 01

    Install bKlug

    Add bKlug to your Tray store and connect it in a few clicks.

  2. 02

    Authorize and sync

    Grant read access to products, stock, and prices. Store data stays synced in under a minute.

  3. 03

    Sell on WhatsApp

    Customers search, ask, and check out on WhatsApp with live store data.

WhatsApp commerce

Keep Tray. Sell in WhatsApp.

bKlug connects your commerce platform to WhatsApp. Your store stays the source of truth; the shopper buys inside the conversation.

Official APIMeta Tech ProviderWhatsApp AI Startups Hub

Credentials

WhatsApp AI Startups Hub member
Meta Tech Provider

About Tray

How Tray connects to bKlug.

Tray is a Brazilian e-commerce platform for brands that want to run online sales with store management, product, order, and commerce tooling in one place.

What this integration does

  • Sync products, stock levels, prices, and orders from Tray.
  • Answer WhatsApp product questions with live store data.
  • Recommend products based on shopper context and behavior.
  • Create a cart link so customers can complete checkout on Tray.
  • Keep the customer experience inside WhatsApp without rebuilding the store.

Key benefits

Sales automation

Reduce manual work with guided replies, order handling, and product search.

Real-time sync

Keep product availability, pricing, and order context aligned with the store.

Curated shopping

Turn shopper questions into relevant product suggestions inside WhatsApp.

Always available

Support customers throughout the buying journey, including nights and peak periods.

Requirements and compatibility

Platform

Works with Tray stores using supported product, inventory, and order access.

Required access

Read access to products, inventory, pricing, and orders.

Setup time

Approximately 30 minutes after access is ready.

Multi-store

Supported through centralized bKlug management.

Included in your bKlug plan.

No per-integration fee. Connect your store and pay only for your bKlug plan.

See pricing

Frequently asked

Common questions.

Can't find your answer? Talk to the bKlug team.

Talk to bKlug

Ready to connect your store?

Start a free trial and connect your own setup.