Built-In Safety

Protect your brand and customers with automatic content moderation, privacy enforcement, and secure infrastructure.

What is Built-In Safety?

Built-In Safety is bKlug’s proactive protection layer that filters inappropriate content, ensures brand-safe conversations, and complies with security and privacy standards. It’s designed to operate invisibly—but powerfully—within every chat.

How it Works

  1. Every message is scanned in real-time for offensive or harmful content.
  2. Suspicious messages are flagged, blocked, or redirected as needed.
  3. All data handling is encrypted and follows best practices for privacy and compliance.

Supports:

  • Profanity and abuse filtering (in multiple languages)
  • Spam detection and response throttling
  • GDPR-ready data handling policies

Key Benefits

  • Protects your customers from offensive interactions
  • Preserves brand tone and reputation across all conversations
  • Reduces risk exposure for regulated or global brands

Best Practices

  • Regularly audit flagged messages and system logs
  • Customize moderation sensitivity based on industry or audience
  • Communicate your safety commitment in onboarding and terms

Example Use Case

A user sends an aggressive or inappropriate message to the assistant. bKlug instantly blocks the message, replies with a neutral warning, and flags the thread for admin review—without escalating tension or exposing the brand.

Built-In Safety gives you confidence to scale—knowing your automation won’t compromise integrity.