Built-In Safety
Protect your brand and customers with automatic content moderation, privacy enforcement, and secure infrastructure.
What is Built-In Safety?
Built-In Safety is bKlug’s proactive protection layer that filters inappropriate content, ensures brand-safe conversations, and complies with security and privacy standards. It’s designed to operate invisibly—but powerfully—within every chat.
How it Works
- Every message is scanned in real-time for offensive or harmful content.
- Suspicious messages are flagged, blocked, or redirected as needed.
- All data handling is encrypted and follows best practices for privacy and compliance.
Supports:
- Profanity and abuse filtering (in multiple languages)
- Spam detection and response throttling
- GDPR-ready data handling policies
Key Benefits
- Protects your customers from offensive interactions
- Preserves brand tone and reputation across all conversations
- Reduces risk exposure for regulated or global brands
Best Practices
- Regularly audit flagged messages and system logs
- Customize moderation sensitivity based on industry or audience
- Communicate your safety commitment in onboarding and terms
Example Use Case
A user sends an aggressive or inappropriate message to the assistant. bKlug instantly blocks the message, replies with a neutral warning, and flags the thread for admin review—without escalating tension or exposing the brand.
Built-In Safety gives you confidence to scale—knowing your automation won’t compromise integrity.