What is Chat Cart?

Chat Cart is a dynamic cart experience inside the WhatsApp conversation. Shoppers can add items, see what's in their cart, modify quantities, and get real-time totals—without ever leaving the conversation.

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How it Works

1. When a shopper likes a product, bKlug offers an “Add to Cart” option.
2. The assistant builds a persistent cart within the chat.
3. Users can view cart contents, update items, or remove them on command.
4. Subtotals and promo suggestions are shown live.

Supports:

• Multiple SKUs with variant tracking
• Real-time inventory and pricing
• Cart persistence throughout the chat session

Key Benefits

• Enables a complete shopping journey in one conversation
• Reduces friction from website redirects or login prompts
• Prepares users for Instant Checkout with clarity

Best Practices

• Use prompts like “Would you like to add this to your cart?”
• Send friendly reminders like “You have 2 items waiting in your cart!”
• Pair with upsells (e.g., “Customers who bought this also liked…”) before checkout

Example Use Case

A customer is browsing protein bars. They add two flavors to the cart. bKlug keeps track, displays a summary, and suggests a best-selling flavor they missed. The user adds it and proceeds to checkout—all in WhatsApp.

Chat Cart removes layers from the path to purchase—and keeps the conversation flowing.

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